So, we had this idea to create a collective of rock photographers - people who have spent their whole careers shooting some of the best-known rock stars on the planet. Most of these photographers are now sitting on vaults with (literally) tens of thousands of film negatives of their life's work.
We wanted to unearth these, and offer them for sale to the public. This might provide a means for the photographers to earn a few pennies in their retirement (many of them are now retired). Most importantly, it would allow us to bring their fascinating, and important work, into the public domain.
Initially, we sold these images as expensive, large-format, giclee prints. We soon realised that most people don't have a spare £200 knocking around for even a small (A4) one of these, so we switched to garments.
We knew we could only do this if the print quality was there. So, we searched for a printing firm that could print onto garments, The print quality had to be as good as it might appear on high-quality photographic paper.
Right here in our own city, we found Bristol Fashion - professional t-shirt printers. They use state-of-the-art direct-to-garment printers, (the Brother GT range... That's director, Tim Sobey of BF, in the picture, standing next to one of their three Brother GTX machines - the absolute state-of-the-art, mutt's nuts of garment printers).
The print quality is astonishing. From a creative point of view, it was important to be able to represent the photographers' work in the highest quality possible. Finding Bristol Fashion and forming a business relationship with them, allowed us to do just that. The public can now buy (in some cases) never-seen-before prints of their favourite artists in 600 dpi print quality on a garment or coffee mug for the price of a round in their local.
Bristol Fashion is an independently-owned company that has grown and expanded since their foundation 14 years ago. They always invest in the latest technology and offer the best garment and print quality on the market. These days, they offer high-quality paper prints, as well as garments.
So, we are able to offer a selection of our catalogue as either 30x30cm or 50x50cm paper prints, framed or unframed. The quality, as ever, with anything BF does, is astonishingly good. Not only that, these fantastic prints cost far less than anyhing else out there. So, if you want some framed art for your wall, just click on the Art Prints tab on the maroon strip on our landing page.
First though, we had to set up a website, and for that we needed model-images for our t-shirts. So, we called up Aaron and Ioni, had a t-shirt and vest-top printed up, hired a sculptor's studio in Stroud, and sent former rock photographer, Phil Nicholls along with some gear.
This composite image are all snippets from the video we shot that afternoon, back in 2017.